Founder ● Author ● Speaker

W.E. André (Professor Zedd) is a Florida licensed Physician Assistant who specializes in aesthetics and lifestyle medicine. He is also an author, speaker, serial entrepreneur and “Potentialist” obsessed with helping people live healthy, sexy, and confident.

His healthcare career started in 1989 in the United States Army where he was a decorated, wartime, combat medic. In 1998, Professor Zedd graduated, with honors, from Howard University with a degree in Physician Assistant Studies.

Professor Zedd is a pioneer in antiaging & aesthetic medicine. He believes your best life is built on your best body. To that end, he has created several skin & body treatments including LipoTranz®. His first book, Everything Is Meaningless; Simple Steps to Find Purpose, Meaning & Happiness, was published in 2005.

As a believer in continuous self-improvement, Professor Zedd enjoys, alone time, reading, weight training, traveling, and people watching. However, his preferred activity is spending time with family and friends.